If Apple is serious about becoming a services company, it should truly go for it

Apple’s plans for a future beyond iPhone sales are slowly beginning to take shape.

At an event at its headquarters in California March 25, the company unveiled a range of new services intended to provide it with more stable, recurring revenue sources, including a credit card, a magazine subscription service called News+, a video-game subscription called Arcade, and original video programming debuting in the fall under the banner of Apple TV+.

Details are still thin on how these services will be priced—News+ will be $10 per month but Apple didn’t offer information on the others—but they seem to be building on the recent successes the company’s services division has had.

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