What to expect at Apple’s March event

Phones, iMacs, and other hardware are likely to take a backseat to news and entertainment at Apple’s first big product event of 2019.

The tech giant has been inking deals with publishers like the Wall Street Journal (paywall) for a news subscription service, and signing A-list talent like Oprah Winfrey to produce programming for an upcoming video platform, which may also carry movies and TV shows from media companies like HBO. Apple is expected to offer a first glimpse of both platforms during its next event on Monday (March 25), at the Steve Jobs Theater in Cupertino, California.

As iPhone sales soften, Apple has quietly amassed an enormous services business from sales of apps, movies, games, music, AppleCare, iCloud subscriptions, and Apple Pay fees. Services generated nearly $40 billion for the company over the past four quarters, as Quartz previously reported. The upcoming news and video services could further buoy the services business, which is already the size of a Fortune 100 company on its own.

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