Oprah Winfrey took the stage at the Steve Jobs Theater on Monday (March 25) to announce a partnership with Apple that includes two documentaries and a book club. “They are in a billion pockets, you all,” she said, describing her decision to partner with Apple. “A billion pockets.”
Apple’s army of users stands to get a whole lot bigger than that. The tech giant announced at the event that it will bring its TV app to other platforms besides iPhone, iPad, and Apple TV devices this year. The app will hit Mac computers in the fall, as well as devices from other manufacturers like Samsung smart TVs, starting in the spring, followed by Amazon Fire TV, LG, Roku, Sony, and Vizio devices.
Apple’s TV app currently curates programming from a collection of online apps. It has become a pivotal part of Apple’s video push, which is part of its growing services business. Through the TV app, Apple will begin selling subscriptions to external video services like Showtime, HBO, Starz, and CBS All Access—which it is referring to as Apple TV channels—when it makes an update to the app in May, the company announced today. It will also release original content through a paid subscription service, called TV+, starting in the fall. Apple has not yet said how much the subscription will cost. It will be going up against subscription video incumbents like Netflix and HBO with the new platform.