Jony Ive leaving may be just what Apple needs now

Jony Ive, the design director who had a hand in fashioning nearly every Apple product released in the last 20 years, is leaving the company.

Ive, who received a knighthood in his native UK in 2012 for his design work, revealed in an interview with the Financial Times today (June 27) to launch his own design firm, LoveFrom, in 2020. He will be joined at his new venture by his friend and Apple design colleague Marc Newson. One of the company’s first clients will be Apple, Ive told the FT.

Other than founder Steve Jobs, few have had more impact on the Apple products that consumers have scooped up over the past two decades. He joined the company as a designer in 1992, in Apple’s doldrum years, working on the team that designed the Apple Newton, a personal digital assistant too far ahead of its time. After Jobs returned to the company in 1997, Ive worked his way up the ranks of the design team, becoming responsible for the design of the first iMac, the colorful, bulbous, and much-loved desktop computer that sparked a design revolution within the company.

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