Inside Google Cloud Next, the conference for the search giant’s next big business

“Oh my god, this is huge,” a bearded, sandy-haired developer said, as he descended an escalator into Google’s church of cloud consumption.

Unfolding in front of him was a sea of Google ephemera: Booths dedicated to cloud services and banners for companies with names like DivvyCloud, Datadog, and Cognizant spanned hundreds of thousands of square feet across San Francisco’s Moscone Center, a testament to the sprawling domains of Google’s cloud business.

Cloud evangelists evangelized under signs that said “Freedom is Good, Chaos is Bad” and, “Know what your data knows.” Tech workers gathered around a “pizza authenticator,” where a machine-learning model on a tablet trained to detect pizza was pitted against cold pizza pies that a sign designated were not for human consumption.

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