At its core, user research is about understanding your customer’s needs and experiences in order to improve and inform your product.
Most organizations want to build something that solves real problems. That can’t be done successfully without taking the time to understand both those who use your product or services now, as well as potential customers who will benefit from your offerings in the future.
I’ve had the opportunity to lead research teams at leading tech companies. Each team had slightly different remits, each integral to their organizations in their own way. Each provide insights that influence decision-making across the company.
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