Slack is slated for success as a public company—but here’s why you should keep asking questions

Slack’s regulatory filings in advance of its public stock offering last week show how successful the messaging company has become since its founding in 2009. Slack’s customers and revenue are growing rapidly, powered by a sales and marketing strategy premised on viral user growth and converting free members to paid subscribers. Companies all over the world have essentially replaced email for many important functions and now depend on Slack for internal communication. There are thousands of outside developers creating applications that work in Slack, making it even more valuable for customers.

We’d have nothing but positive things to say in the run-up to Slack going public if the company showed some indication of future profitability and if it wasn’t pursuing a risky direct listing process, but those remain significant concerns.

Here are our five biggest takeaways that we think investors should be considering:

You are reading a Quartz member exclusive.

Become a member to keep reading this story and unlock unlimited access to all Quartz articles, including our premium coverage.

About the author

Add a Comment

Your email address will not be published. Required fields are marked *