If you were asked to speak to a class of freshmen students about the future of work, what would you tell them? About a scenario that involves the continuing march of technology, automation and artificial intelligence, or one where collaboration, new ways of thinking, and creative problem solving dominate? Or would it be a bit of both? More importantly, how would you prepare your organisation to receive these students in the future? Sign up for the Quartz Daily Brief email Enter your email Sign me up Stay updated about Quartz products and events. Thanks for being a loyal reader. You’ve hit your monthly article limit. Become a member to continue reading and support our journalism. Get unlimited access to Quartz on all devices. Unlock member-exclusive coverage, CEO interviews, member-only events, conference calls with our editors, and more. Start free trial Log in

A robust social media presence has for a while been a sure ticket to other mediums.

The first Indian YouTuber to garner 10 million subscribersBhuvan Bam went from musician to comedian to writer-actor in a short film. Prajakta Koli, aka Mostly Sane, who has nearly 4 million subscribers on the video-sharing platform, went on to star in a WhatsApp commercial. There are more such examples. One of the ultimate goals for many of these artistes is the Bollywood silver screen.

However, the reverse journey is rare.

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