A robust social media presence has for a while been a sure ticket to other mediums.
The first Indian YouTuber to garner 10 million subscribers, Bhuvan Bam went from musician to comedian to writer-actor in a short film. Prajakta Koli, aka Mostly Sane, who has nearly 4 million subscribers on the video-sharing platform, went on to star in a WhatsApp commercial. There are more such examples. One of the ultimate goals for many of these artistes is the Bollywood silver screen.
However, the reverse journey is rare.
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