When it comes to trusting news sources, proximity and familiarity of the source matters in India.
Most urban Indians (78%) consider their inner circle, or people known to them personally, as the most reliable source of news, ahead of formal media sources. Newspapers and magazines (77%) stand a close second when it comes to trustworthiness, followed by television and radio (71%), while online platforms lag behind (66%).
These findings are part of a survey titled “Trust in Media” published by the Paris-based market research firm Ipsos yesterday (July 03). The survey covered 19,541 people in 27 countries.
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