Indian shoppers aged 18-24 seem to be Amazon’s favourite

Amazon seems to have found the right strategy to tap the shoppers that matter in India.

Customers in the country aged between 18 and 24 can now get an annual Prime subscription at half the price, the Seattle-headquartered company announced yesterday (July 12).

The Prime membership includes unlimited, free, and expedited delivery on eligible products, early access to deals and offers on the e-commerce portal, access to the company’s video streaming platform Prime Video, music streaming app Prime Music, and e-book arm Prime Reading.

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