When it comes to trusting news sources, proximity and familiarity of the source matters in India.  Most urban Indians (78%) consider their inner circle, or people known to them personally, as the most reliable source of news, ahead of formal media sources. Newspapers and magazines (77%) stand a close second when it comes to trustworthiness, followed by television and radio (71%), while online platforms lag behind (66%).  These findings are part of a survey titled “Trust in Media” published by the Paris-based market research firm Ipsos yesterday (July 03). The survey covered 19,541 people in 27 countries.  Sign up for the Quartz Obsession email Enter your email Sign me up  Stay updated about Quartz products and events. Thanks for being a loyal reader. You’ve hit your monthly article limit. Become a member to continue reading and support our journalism. Get unlimited access to Quartz on all devices. Unlock member-exclusive coverage, CEO interviews, member-only events, conference calls with our editors, and more.  Start free trial
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When it comes to trusting news sources, proximity and familiarity of the source matters in India. Most urban Indians (78%) consider their inner circle, or people known to them personally, as the most reliable source of news, ahead of formal media sources. Newspapers and magazines (77%) stand a close second when it comes to trustworthiness, followed by television and radio (71%), while online platforms lag behind (66%). These findings are part of a survey titled “Trust in Media” published by the Paris-based market research firm Ipsos yesterday (July 03). The survey covered 19,541 people in 27 countries. Sign up for the Quartz Obsession email Enter your email Sign me up Stay updated about Quartz products and events. Thanks for being a loyal reader. You’ve hit your monthly article limit. Become a member to continue reading and support our journalism. Get unlimited access to Quartz on all devices. Unlock member-exclusive coverage, CEO interviews, member-only events, conference calls with our editors, and more. Start free trial

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